Why Online Reputation Matters to Small Business A small business, especially one with a physical location serving a local community, may underestimate the importance of a positive online reputation. You are not looking for nationwide or worldwide customers, so what’s the big deal? Considering 82% of online searchers follow up via an in-store visit, it …
Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your business. If only you weren’t messing them up… Look, we can’t say whether your Facebook …
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Why Every Local Business Should Leverage Digital Marketing Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. …
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How to Elevate Your Social Media in 2021 The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — …
10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results You already know that local marketing, local SEO is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can …
7 Content Marketing Tactics Every Small Business Should Steal Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said …
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2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases …