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Why Online Reputation Matters to Small Business

Why Online Reputation Matters to Small Business A small business, especially one with a physical location serving a local community, may underestimate the importance of a positive online reputation.  You are not looking for nationwide or worldwide customers, so what’s the big deal? Considering 82% of online searchers follow up via an in-store visit, it …

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Why Every Local Business Should Leverage Direct Marketing

Why Every Local Business Should Leverage Digital Marketing Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021.  16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it.  …

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10 Actionable Local Marketing Ideas, local SEO, You Can Deploy Right Now for Measurable Results

10 Actionable Local Marketing Ideas You Can Deploy Right Now for Measurable Results You already know that local marketing, local SEO is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can …

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7 Content Marketing Tactics Every Small Business Should Steal

7 Content Marketing Tactics Every Small Business Should Steal Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said …

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